FICs 2023 – Mark your diaries!

Join us on May 12th and 13th for FICs 2023 in Perth, for two jam packed days of sessions aimed 100% at helping you excel in the fitness industry.  All live and all face to face.   Register your interest with us here to receive our monthly email and update about our FICs conferences.

Calling all presenters

If you would be interested in presenting in Perth in May 2023, I’d love to know asap. Click here for more details,  or for more ideas check out this year’s presenters here and our international and interstate presenters below.

Presenters from afar, and their topics, who are keen to join us in the excitement …

Richard is the CEO of the Exercise Association Of NZ  and there’s probably no-one else who has their finger on the pulse of the industry both at a micro and macro level as this guy.  In 2021 he won a Special Award for his outstanding contributions to the NZ exercise industry.

Proposed sessions

Global trends – FICs KEYNOTE

What has changed for our industry in the last 10 years and what hasn’t?
Let’s look forward 5 to 10 years.  What will the consumer expect and what do we need to deliver?

PT retention 2.0
The last few years has played havoc with both the exercising public as well as the model many PTs use to generate clients and income. Even before this many successful PTs set up their own studios, meaning gyms are in a constant circle of acquisition and training for new PTs.  Explore unique ways to both attract and keep PTs that is sustainable for both the facility and the PTs.

Dave Liow – A kiwi in Queensland

An exercise physiologist and a holistic movement coach, Dave holds a Master of Physical Education Kinesiology and Exercise Science. He is the co-owner of the Kaizen Health Centre and the founder of the Holistic Movement Coach Programme based in the Sunshine Coast, Australia, Dave has a long history in elite high-performance sport conditioning and has worked with a wide range of world-class athletes (Dave was the Head trainer for NZ Black Sox in 2 successful world series, NZ Hockey Olympic and Commonwealth Games trainer, S&C coach for NZ Titleist Men and Women’s Golf Academy).   He also specialises in working with clients with chronic pain and injuries.  He currently mentors and presents internationally to health professionals on integrating a holistic approach, and cutting-edge movement techniques into health and fitness.

Proposed sessions

1.Sleep – more regenerative than anabolic steroids!

You can have the best training programme and diet in existence.  If you’re not sleeping you won’t recover, adapt, or get any result apart from getting more tired.  Optimising sleep is your key to optimal performance and gains.  Learn the science and field-tested techniques to help you and your clients sleep better.

– Understand sleep science

– Understand techniques used to measure sleep

– Learn key techniques used to improve sleep with client examples and how to put it all together


2. Balance training revamped

Balance training needs to be more in depth than seeing how long you can stand on one leg.  Real life balance training involves moving body parts in all directions.  This session will teach you how to incorporate cutting-edge balance training concepts into your programmes.  Be prepared to move and experience revamped balance training in this practical session.

Understand how we balance

Understand how movement platforms relate to balance

Learn practical exercises to train balance


3. Glutes Galore

Athletic performance, keeping injury free, and the ability to look buff in a pair of jeans are seriously compromised when your glutes aren’t working well.  Squats, dead lifts, and lunges are great for glute development, but we’ll show you more tools to get your glutes working well.  This session will help you create buns of steel for your clients.

The importance of glutes

Why glutes don’t work

Practical glute training techniques


4. The plank is dead wood

The plank has become the go-to exercise for core training. Discover why we think that it’s overused and overrated. We can do better – so much better. This session explores the concept of “core training” and how we can train more effectively. Come away from this session with a new  to bag of core conditioning exercises to add in your workouts.


5. Is your client’s foot function kicking your programme’s butt?

The foot is a massively underutilized movement resource that we have wrapped up and shut away in a dark, sensory deprivation chamber (shoes). Poor foot function will sabotage your training results and can derail your clients. This workshop will show you what to look for and will teach you what to do with feet that aren’t dancing to the right tune.

Mike’s focus is peak performance, for individuals, teams and companies, and he excels at it.  Check out the reviews here.

His workshops are engaging, entertaining and impactful.

If Mike’s sessions get the thumbs up from our attendees, he will be flying in from Aotearoa, New Zealand to deliver them.

Proposed session ideas

Peak Performance Under Pressure

How we perform under pressure can be the difference between passing and failing exams, winning or losing competitions, making good or bad decisions, being confident or not for meetings, presentations and social occasions. While everyone’s pressures may be different the negative impacts can be the same including poor performance, feeling overwhelmed, impatient and anxious, wanting to give up completely,  run away and hide, to eat too much or not enough, to sleep all day or not at all. In this session learn some of the tricks used with high level athletes for excelling under pressure. This fun interactive session will lift your game in business and life.

Money Wise
Money, we all need it.  We trade our precious time for it, week after week, year after year.  Many people keep working even if they don’t like it because they have no choice, and yet, much of the money they earn is wasted.  Is it about time that you used what you earn more gainfully?  Join us, spend some time thinking about how to use your money more wisely, so that you can work thousands of hours less in your life.  Let your money do the working for you.
Time Freedom
How many hours do you have to work to earn a living?  Could you work less hours, yet far more productively, and so earn more than you do now?  Is there a smarter way for you to work?  Come and join us as we look at high performance strategies so that you can trade less time for money and get more time freedom in your life.

Read more about Mish at

Session ideas

  • Periodisation for periods
  • Inclusive practices
  • How to work with the reluctant exerciser
  • How to build an online course

Wendy Sweet, originally trained as a nurse and went on to be the national director of Les Mills personal training for more than 10 years. In more recent times she sat on the board of Skills Active, won the REPs New Zealand award and completed her Ph.D.  She now runs the highly successful My Menopause Transformation. 

Proposed session ideas

  • Menopause Weight Loss
  • ‘A Job to Love’ – launching an international online business selling into 50 countries.

Otherwise known as Happy Hils, Hilary is keen to present a couple of senior sessions for us.  Hil’s senior sessions in Aotearoa pull in more than 100 participants, to the one class! She won the up-and-coming PT award when she first landed in the industry and has gone from strength to strength recently co-presenting at the national FitEx conference.

Activation of the Body and Brain

There is a new trend in the fitness world.  Workouts that activate the body and brain together in much the same way as nature intended. Known as Multicomponent training or Dual-Task training.

In this practical session, you will discover exercise sessions that boost cardio-vascular fitness, strength, flexibility, and balance and which simultaneously incorporating cognitive training to stimulate the brain. In particular, memory, attention, processing speed, and executive functions, including learning, flexible thinking, and self-control.

Get inspired and feel equipped to train your clients, of all ages, using this fascinating approach, so they too can experience the many benefits that come from training the body and brain together. Walk away with loads of new exercises and ideas to fill your sessions with.

Presenter: Penelope Lane

Penelope is a Clinical Psychologist, a Personal Trainer, and a Group Exercise Trainer based in Fremantle, with over 33 years experience.  She has a background in Nursing and teaches Mindfulness classes to individuals and in corporate environments.

1. When saying “Yes” is a big “No-no”

Are you in an abusive relationship with your client? One of the most common themes on personal training forums nowadays is gauging whether it’s “normal” for a client to be:

1. Disrespectful to your business model,
2. Disrespectful to you or others in class,
3. Downright hostile, or
4. All of the above.

With over 15 years in a career rife with colourful clientele, Alice will help you break down barriers to explore negative behaviour which affects all aspects of an otherwise healthy business model

2. Ultimately Fun, Ultimately Frisbee 

Ready to say goodbye to lonely days of isolating? It’s time to cast aside seclusion and dive right into the most ultimately cathartic, ultimately sociable, ultimately engaging sport – Ultimate! Yes, we’re talking about the sport of frisbee and all it can bring to yours, and your clients, fitness experience.

No coordination? No problem. Alice will take the principles of the game across all abilities to create a fun, engaging environment for any participant. This will bring a new, fast, fun dimension to sessions, with loads of great ideas sure to get even the most hesitant keen to join in. Let’s play!

3. Not Selling: Your Most Powerful Sales Tool

Throw those robotic scripts out the window! If recreating a successful business from scratch multiple times has taught Alice anything, it’s that a thriving client base doesn’t start with a “sales pitch”. In this session, learn how to harness the essence of your business and use that to honestly drive success. If you’ve ever wondered how to avoid awkward selling and still prosper in the exercise industry, this session is for you!

Presenter Alice Moore

Alice Moore (nee Stolpe) is a well-established personal trainer, group fitness instructor, coach, and presenter having established thriving businesses in multiple cities around the world.

Completing a Masters of Science in Psychology has enabled her success across a broad range of clientele – from groups of at-risk seniors to high performance athletes and everyone in between.

Through working as a personal training manager, she has assisted up-and-coming trainers discover their own unique brand, grow their client base, and drive successful businesses.

A fierce competitor, Alice has developed her love of exercise through running track in the states where she competed at the national level. As a coach, she discovered her affinity to increase the capability of athletes and found her calling: improve the fitness of those around her. Alice moved to New Zealand shortly after and took up ultimate frisbee. Representing NZ at an international level and acting as the strength and fitness advisor for international teams gave Alice insight into team sport and fitness within large groups.

For Alice, it’s all about having fun while staying active. True motivation lies inside everyone and is nurtured by finding enjoyment in movement, however the individual chooses to express it. You will find her to be an engaging speaker, passionate about her subject, and devoted to the idea that obstacles are necessary for growth – how we choose to surmount those obstacles defines us.